Sometimes, you just shouldn’t start a blog. It’s hard. Tiring. Sometimes a bit of annoying. You’ll probably find yourself crying over your computer. But even though you know that – if successful – it will be worth it – should you? Let’s check out these top 9 reasons of why you shouldn’t.
#1: Privacy Issues
Did you know that if you have a website your personal information, like your name and address, will be listed in the Whois directory?
You can get around this by buying an extra feature called “Domain Privacy” when setting up your hosting plan, and although it’s only about $24/year (usually) depending on the provider, remember this: When you buy hosting, you aren’t actually paying $3-something a month every month. You’re paying a year’s worth up-front.
So really, $24/year may not sound so bad, but when you are already paying $100 or more upfront and you factor in marketing costs and other costs to run, maintain, and grow your website, that $24 may seem like something you should probably just leave out of the cart for now.
But it’s not just the Whois directory you should worry about.
It’s also the fact that you may be posting your face and personal life out there for the world to see – and people aren’t always very nice.
Should new bloggers be worried? I wouldn’t say so, but as you start to grow your fan base, perhaps invest that $24, and maybe ask yourself if what you are posting online is too personal.
#2: It can get expensive
Starting a blog can get expensive.
Now, there are ways to make a blog as cheap as possible, but let’s be real here for a second:
If you go the self-hosted route, you first need to factor in hosting.
Let’s say you use Siteground as your hosting provider.
If you get the StartUp plan, the first year is discounted, which is $3.95/month. You pay at least 12 months upfront, making your total so far $47.40.
You now need a domain name, which typically can be anywhere between $8-15, more or less. Let’s assume you have a domain name for $8.88/year from NameCheap (after that, it’s $10.98/year). That makes your total $56.28.
OK, not bad. We managed to keep it under $100 so far.
Now, let’s assume you don’t get any extra services (like domain protection or site scanner) or any paid plugins or themes on your site. You also get all your graphics, like your logo, for free using Canva.
Once you create your website and you’re ready to launch, it’s time to market.
You can do it all for free, such as using Pinterest group boards and Facebook Groups. Although this is something you should do, keep in mind this can also take time.
If you get a lot of visitors from free traffic – great. You are in the best-case scenario right now.
Now, you can start making money through affiliate marketing or selling your own digital products.
But your first year is hard. You most likely aren’t going to be making $2,000/month in your first year at all, unless you worked your ass off and made your blog basically your first-time job. Which reminds me: Time.
You have another job, most likely, and since you probably don’t want to spend money on virtual assistants yes, that means you are doing everything by yourself.
That’s a lot of time to spend on your blog. Time that you aren’t getting compensated for with a paycheck.
That $56.28 will probably be the cheapest you ever go your first year in blogging. Keep in mind, it’s possible you may get cheaper from other hosting providers, but remember this saying: You get what you pay for. Don’t succumb to a hosting provider that doesn’t deliver.
Then there’s the second year pricing. For Siteground, the StartUp plan becomes $11.95/month with a max of 10,000 visits monthly. If you are more successful than most first-time bloggers, it’s possible you’ll need the next plan which is now $19.95/month.
If you stayed with the first plan that’s $143.40.
If you moved up because you are getting lots of traffic, that’s $239.40.
And if you aren’t using that traffic you are getting as a way to make money, then you are only losing money.
When you look at the numbers, whether this is bad or good really depends on your situation.
Are you currently working? Because if not, then remember this: A blog takes money and a lot of time.
And if you are currently working, then remember this: Your blog may start off by costing money, but can soon be a money-making opportunity.
A blog is an investment. Investments mean risks, but with a blog, you can increase your chances of getting that money back through hard-work and creating a plan.
My advice: Don’t say no if you are scared of investment. The truth is if you want to be your own boss you’re going to need to invest some money. If this isn’t for you, then look for employment online – not your own business.
“Can’t I start a blog for free?”
Yep, you can. But should you?
You can’t monetize on a .wordpress.com blog or any other platform for that matter.
The blog isn’t yours, and it can easily be taken down and erased forever.
People do not trust a blog that ends in “.wordpress.com”, “.tumblr.com”, or any other sub-domain when it comes to buying products.
Most affiliate programs require you to have a real website.
However, you can make money online without having your own website. But the chances are it may not be a long-term way to make money.
For example, with email marketing, you may need to spend a monthly amount after getting a certain number of subscribers.
#3: Owning a business can really mess with your relationships
“Why are you always on the internet?”
“Can you ever stop working and hang out with me?”
“Oh my god, Kirsty, can you PLEASE just stop working and GO TO BED?”
Yeah, I heard it all. You’ll probably hear it too (maybe they won’t call you Kirsty though), and you’ll get pretty frustrated with it too.
Maybe you’ll even begin to doubt yourself.
Is this blog really worth it?
Do I even like to do it?
Can I really get past my commitment issues and become successful with this thing?
The questions will never end. You’ll lie awake at night, staring at your ceiling, and wondering…
Why am I doing this?
What do I do?
Who am I anymore?
Okay, so maybe that was dramatic.
Or is it?
Point is: Blogging will, most likely, mess with you and your relationships. It has its ups and downs, like everything.
Question is: Can you get through it?
#4: Do you really get a vacation?
A blog takes a lot of time in the beginning stages. Later on, you’ll most likely have more time for yourself to spend with family and go on vacations, especially if you hire virtual assistants and freelancers, but at first…
Do you really get a vacation?
You are constantly working. As long as you remember why you are working so hard – and avoid burn-out – you’ll be fine.
#5: Warning: Change Ahead
Not a lot of people really like change. They like what they are used to, what they are familiar with, and always say the word “no” when it comes to anything new.
But when I mention change, I mean it in two ways:
One: You’ll always be trying new things, learning new things, trying new tactics, sales pitches, etc.
And two: Other platforms are always changing.
Pinterest. Facebook. Instagram. Google.
All these rules are constantly changing, and you’ll need to keep up with it.
Oh, and let’s not forget that anything within your niche will be changing, too.
#6: You seriously need to understand your audience – or else
You need to know your audience and what they want – it will make or break you.
In the beginning stages, sometimes this can be the hardest part.
However, when you start getting traffic and subscribers and followers, it becomes as easy as asking what they want and creating a poll.
Just…make sure not to forget to focus on your audience, not just what you want.
#7: It’s not a “Get rich quick” scheme – it’s hard-work
I wish it was (kinda), but it isn’t.
Blogging has a lot of potentials, but the real reason why people who ask how they can make money online either fail at it or just don’t do it is because it takes a lot of hard-freaking-work.
Either that or they just don’t like blogging.
I mention how much work goes into blogging several times throughout this post, and that’s because I really want you to know how difficult it is.
If you feel like you can’t work this hard on one thing, don’t do it. Save your money, and your time!
It’s OK. Blogging isn’t for everyone.
And, sometimes, it’s all about finding the right niche.
#8: You do it all
Congratulations, you’re the sole owner of a blog!
- Doing all website maintenance work
- Writing all blog posts
- Doing all the graphic designing
- Creating marketing and advertising plans
- Creating ads
- Reserving and Optimizing all your social media profiles
- Maintaining all your social media profiles
- Negotiating with agencies, influencers, and more
- Signing up for programs
- Searching for VA’s and freelancers
- And more!
Don’t worry, when you start getting more successful and began earning money, you can hire a VA and start focusing on the good stuff.
#9: But are you doing it right?
You’re doing it all – but are you doing it right?
Do you need to edit your marketing plan?
What about that ad?
Is your email campaigns really converting well?
Is it really working?
You’ll either spend hours online looking for the answer, or you’ll hire – *hint: Spend money* – a business consultant (which is a great investment!).
As I said, there are two things you’ll spend the most on your blog: time and money. You control how much of each.